The Logo itself was created in reference to the splash of water, but created in an array of explosion to resemble the concept of fireworks celebration.
Chinatowns everywhere are synonymous with the color Red and Gold. Red, bearing the spirit of good vibes, and Gold, a classic representation of wealthiness and luxury. However, Petak Enam aims to be truly unique. The color Blue was added to the mix with the red to resemble the street vendors with all of their signature blue-and-red tents in the surrounding area.
Paper cut art are eminent everywhere even today for decor elements for Chinese people, and so we created digital illustrations based on the technique of paper cut art to further emphasize the Chinese feel of the whole brand.
Typography is the closest thing to human language in visuals, and so, it embodies culture. Inspired by the numerous typography of the surrounding area, we created Petak Display, a custom type for Petak Enam. The type itself is partly inspired by the architecture of the place, and it carries a certain feel of the old, but ultimately, it is something new.
The concept of “Stamp of Authenticity” is spread throughout design items to highlight the use of wooden stamps to authenticate documents in Chinese culture.