Platinum Cineplex set out to carve out a new market in the tight-knit cinema business landscape of Indonesia through their expansion to the suburbia closest to Jakarta. Making their first mark in Eastvara, they bring in a new interactive concept which is far from the dimmed-lights-red-carpert feel of a cinema, and instead bringing in art installations and vibrant colors across their interiors and wayfindings.
In collaboration with For Good Studio, Studio Tinker strategized to enliven the space through branding touchpoints, especially the environmental graphics through storytelling and exploration of different hues, shapes, and materials.
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