Known for its durability, precision, and quality of kitchen peripherals since its inception in 1964, HOCK has been the top-of-mind of Northern Sumatran people of the past when they think about cooking. Now, due to the changing landscape of modern kitchen products, they must attract the younger generation of cooking aficionados—from professionals to home cooks—through their new lineup of products.
It is through this that Studio Tinker created the campaign of #MendingPakaiHock (It’s better to use Hock) to appeal to the young moms, which usually have a lot on their mind when choosing the best products for their lovelies. The campaign entailed a collaboration with Masterchef Indonesia’s runner up, Chef Nadya Puteri, to create recipes which relates to the everyday moms, while also highlighting the new product innovations in the form of electric stovetops and different varieties of pans with a more modern aesthetic.
