Badminton was always embedded in the DNA of Indonesian people. It is a sport that is rooted in the neighboring spirit of Indonesian people, where matches ignite in neighborhood complexes all over Indonesia. From that same spirit, ASTEC brings forth products for different facets of sports—from running, to basketball, and many more to come.
Their strategy puts forward the spirit of collaboration rather than competition—championing their tagline “Together We Win” as part of the manifesto. Studio Tinker encapsulates this spirit through the creation of the Rallyway—a graphic element signifying the back- and-forth efforts of people in the flow state of sports, and also the
hand-in-hand nature of true sportsmanship where everyone, ultimately, wins. Now, with a new set of tools—including a new typeface and playbook—they are ready to expand their reach with new line of products and new sports to beckon.
.jpeg)
