Project Details
Roti Bakar 88
Industry
FnB
Services
Brand Identity Design, Packaging Design, Photography
Year
2022
Team

Creative Director

‍Alek

Art Director

‍Luthfi Almahdi

Graphic Design, Styling, & Photography

‍Frisky A. Inastuti

Reintroducing a Moment's Reprieve to the Neighborhood

A modern take on a classic for-everyone dining spot, Roti Bakar 88 brings in new opening hours to reestablish itself as a momentary oasis for their ever-bustling neighborhood, wherever they may be. From the usual 10AM opening, now they cater to those hoping to get a head start on their day from 7AM. Perfect for students and workers to catch some bites before they go on and face their routines.

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The refreshment of Roti Bakar 88 Brand Identity brings modernity & freshness to their offerings. Inspired by the sticky notes and notebook lines as their primary graphic elements, they want to be closer to people's day-to-day and be a part of their packed urban schedule—all to be a place for them to unwind a tinge in the in-between.

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