The wonder of a toy store through a child’s eye brings with it beautiful feelings of excitement and jolly. But the modernization of retail design has made the experience feel sort of the same throughout different brands. Kidz Station saw its future in creating something different for children: igniting play, collaboration, and interactivity through their retail concept.
Studio Tinker’s strategy in approaching their vision was to reimagine what their store layout means for the children—from the separate toy stations which houses specific toys, into one area where children can try their favorite toys with other children, letting them activate the concept of “pretend play” in each visit. What’s more, a new mascot—Kidso—is also rising as an homage to the playful past, now with a cuter form factor.
