Research has shown that due to the economic conditions of the modern era, people visiting shopping plazas prefer to buy smaller things in smaller quantities, but more frequently. This gives them a sense of everyday luxury and indulgence while avoiding the guilt of larger purchases. It also changes how they experience shopping: from simply a place to buy, into a place where they can take their time and please their senses—even if they only take home an item or two.
Rather than confronting customers with endless rows of styles and sizes, Footwear Xpress aims to transform the typical overwhelming shoe-store experience into something more intuitive and enjoyable. Inspired by the rising popularity of knick-knack lifestyle stores internationally, the brand envisions a retail space designed for discovery—where shoes, accessories, and small wearable objects are curated to help customers build complete looks with ease.
The identity of Footwear Xpress revolves around the concept of “The Current”—representing the brand’s trendy, affordable selections that help customers achieve an Instagrammable look without breaking the bank. Beyond shoes, the store offers bags, hair clips, and a myriad of fashion accessories for everyone. Opening its first store in Manila, they look forward to bringing the same sense of joy to the Indonesian market.
