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May 18th 2017

Why You Should (Not) Think About Money when Making a Brand

When we started to concoct the idea of wanting to create a design agency, it was all ego. There’s no reason at all besides having a steady cash flow and making a profit through what we love to do, which is designing identity for businesses.

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May 8th 2017

Personal Branding: Bust or a Must?

Ask someone with a capitalist view on the world to explain to you what a product or a commodity is and they’ll probably tell you that everything IS a product. Yes, even people. But is this true? How does it play out in the real world?

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May 1st 2017

Logo is Not Brand Identity.

If you’re a designer, you’ll relate to this: an old friend reached out to you and said “Hey! I need a logo for my business. Can you make me one?”. If you’re on the other end of the line, you might’ve done this when you start your very first business.

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